Apple CareKit is great news for healthcare digital marketers
Mobile companion apps powered by Apple CareKit are the perfect way for hospitals to play a meaningful role in their patients’ everyday health.
The healthcare marketing funnel is upside down.
Pulling from concepts of population health management, this new healthcare marketing funnel reveals an untapped opportunity for hospital marketers.
In sickness and in health: Is healthcare marketing due for its most drastic overhaul ever?
The healthcare industry would do well to draw inspiration from its mainstream B2C counterparts, where experience-oriented marketing is becoming the norm.
What’s next in healthcare digital marketing?
The healthcare marketer of tomorrow will create valuable digital services to build engaging, life-long patient relationships that improve hospital service, raise satisfaction and build a better care experience. Listen to our podcast recap and read the recent Greystone Healthcare Internet Conference presentation to learn how!
Stand apart from today’s massive content glut with Addictive Experience
How to stand apart from today’s massive content glut with Addictive Experience