What is a B2B Marketer to do? Adjusting to the new normal of content marketing
With trade shows cancelled, and sales teams challenged with connecting with potential clients, it is time to rethink lead generation and the buyer’s journey. Tune in as we discuss the connection between augmented reality and revenue growth.
The big telehealth disconnect
When we come out on the other side of COVID-19, the telehealth experience you create today will be the thing that sets you apart.
Digital patient experience is the new normal. Are you ready?
COVID-19 is fundamentally changing the way we work, the way we learn, and the way we care.
5 ways hospitals can generate revenue, fast!
Revenue generation for Healthcare providers has never been a bigger concern than it is today. In this podcast Dan Greenwald and Dave Hallet discuss the most powerful strategies and tactics you can use to supercharge new patient acquisition.
If you’re looking for some revenue “quick wins”, along with strategies that will continue to help your patient base grow, you’ll find some valuable tips you can start using right away.
3 trends upending healthcare: a report from HLTH 2018
Last week, Las Vegas hosted the inaugural HLTH Conference. According to organizers, it was “a much needed dialogue focused on disruptive innovation.” Here’s our take on a few noteworthy topics from the event.
Experiencing is believing: how to create habit-forming B2B product demos
See how one B2B brand created an addictive experience to showcase its product and achieve unparalleled levels of engagement.
Digital engagement trends driving hospital marketing in 2018
The most forward-thinking healthcare marketers have moved beyond simply making their website responsive. Instead, they’re creating an ecosystem of desktop and mobile apps that complement their website and cocoon patients in a better overall experience.
Hospital marketing 2.0: coloring outside the lines with a digital-first approach
5 years ago, traditional hospital marketing was still about brand campaigns. But now, the majority of the work we do is what we call hospital marketing 2.0.
Award-winning healthcare website experiences
White Rhino is honored to have worked on three experiences that received platinum awards at this year’s eHealthcare Strategy Leadership Awards.
The biggest challenge in healthcare: it’s invisible.
If there were one problem I fix in healthcare, it would be invisibility. The problem is that we humans seem to be really at taking action based on the abstract.