3 ways to create a consumer-centric health experience
From understanding the consumer journey to defining your brand mission, discover 3 steps to get started on your path to consumerism in healthcare.
Why savvy hospital marketers aren’t scared of CMS ratings
With a new CMS quality rating measure – 22% dictated by patient experience – smart marketers are creating a brand experience that creates happier patients.
Apple CareKit is great news for healthcare digital marketers
Mobile companion apps powered by Apple CareKit are the perfect way for hospitals to play a meaningful role in their patients’ everyday health.
The healthcare marketing funnel is upside down.
Pulling from concepts of population health management, this new healthcare marketing funnel reveals an untapped opportunity for hospital marketers.
In sickness and in health: Is healthcare marketing due for its most drastic overhaul ever?
The healthcare industry would do well to draw inspiration from its mainstream B2C counterparts, where experience-oriented marketing is becoming the norm.
How hospital websites can build trust before the first patient visit
Through smart website design, hospitals can start to overcome the trust barrier before a patient books their appointment – ultimately increasing the likelihood first time visitors will turn into loyal patients.
Can a hospital website listen?
If I asked you how a hospital develops trustful relationships with patients, you might be surprised to hear me also say: your website.
The one emotion that matters most in healthcare marketing
Of all the emotions available to us in Robert Plutchik’s popular wheel of emotions, there’s one that matters more than any of the others: Trust.
The new way hospitals are winning the hearts of patients
New technology redefining patient experience: PostApp is a post-surgical application doctors can use to keep an eye on the recovery progress of patients.
This month in tech: 3D worlds & user testing wins/fails
Digital Experience Director Tristan Dwyer looks at technology trends and news from 2015 including announcements in virtual reality, the Google self-driving car, and cognitive computing.