The one emotion that matters most in healthcare marketing
Of all the emotions available to us in Robert Plutchik’s popular wheel of emotions, there’s one that matters more than any of the others: Trust.
The new way hospitals are winning the hearts of patients
New technology redefining patient experience: PostApp is a post-surgical application doctors can use to keep an eye on the recovery progress of patients.
This month in tech: 3D worlds & user testing wins/fails
Digital Experience Director Tristan Dwyer looks at technology trends and news from 2015 including announcements in virtual reality, the Google self-driving car, and cognitive computing.
3 Reasons the Apple Watch is the Newest Marketing Frontier for Healthcare Digital Marketers
Here are 3 reasons why the Apple Watch will be the new marketing frontier in healthcare.
How Pepsi Is Making Its Brand Addictive (Without Cocaine)
“The Pepsi Challenge is back, with a twist” reports the New York Times. But I think it’s more of a much-needed update than a “twist.”
What’s next in healthcare digital marketing?
The healthcare marketer of tomorrow will create valuable digital services to build engaging, life-long patient relationships that improve hospital service, raise satisfaction and build a better care experience. Listen to our podcast recap and read the recent Greystone Healthcare Internet Conference presentation to learn how!
Why Your Hospital Website Needs Treatment Programs
If you’re a hospital digital marketer, you need to be creating online treatment programs. Here are 5 reasons why.
The Missing Ingredient in B2B Marketing Is Not What You Think
What most B2B marketers are failing to understand is that building personal emotional connections to their audience holds more weight in the decision making and purchasing process than you would ever believe.
Capture Your Audience’s Undivided Attention with Flow Theory
Addictive Experience. Flow Theory is defined as the state of effortless concentration and immersion in an activity. It was first theorized in the 1970’s, and now modern science is proving that flow translates to online information consumption in a big way.
Why Fear is the Wrong Emotion in Healthcare Marketing
Studies prove it: people are incapable of making decisions without a little burst of dopamine – the brain’s emotional happy juice. Smart marketers know emotion is the key.