12 Insights You Need to Know Before Building a Hospital Website
Hospital website redesigns aren’t easy.First of all, there’s the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.
Marketing BS can be found in video too
No marketing channel is free of Marketing BS. And, as this parody beautifully points out, video can be one of the worst offenders.
Cut the BS. Your audience will thank you.
To help weed out all that “foul” marketing-speak out of business communications, White Rhino recently launched its free application, Marketing BS Detector, that allows marketers to scan websites or blocks of copy to spot the worst offenders.
How To Market in a World of Device A.D.D.
Device ADD is only compounded by the clutter of marketing messages and content that we’re bombarded with on a daily basis
Your Brain is Asking For It – The Psychology of Gamification
Gamification not only precedes the digital age, but is in fact, wired into our brains. Today we explore a bit of the scholarly research that explains what makes gamification a success for your Brand.
Dan Greenwald on “Mind Your Own Business”
White Rhino’s Founder and Creative Director, Dan Greenwald, recently made a guest appearance on “Mind Your Own Business” a radio program geared to the entrepreneur. Hear his thoughts on what really matters for a Brand and how the old “B2B” and “B2C” lines are no longer relevant.
Celebrating 101 Years of Gamification
The term “Gamification” might be fairly new, but the technique is not. See some global examples from 101 years of Gamification. – analog and digital.
Gamification in B2B Marketing is about Addiction, NOT Games
Gamification: Research has shown that we are all born with a desire to play games. It’s wired into us. Brands can take advantage of that desire, not by creating games, but by using “game mechanics” to drive certain desired behaviors.
Visual Search: Where the Right Brain Meets the Left
Recent developments in data visualization are now confirming my place in this right vs left World
Welcome to Cliché Hell
Have you read Dan Brown’s new book? Inferno is a lot like The Da Vinci Code, only this time all the action swirls around Dante Alighieri, his epic poem The Divine Comedy