Gamification in B2B Marketing is about Addiction, NOT Games
Gamification: Research has shown that we are all born with a desire to play games. It’s wired into us. Brands can take advantage of that desire, not by creating games, but by using “game mechanics” to drive certain desired behaviors.
Visual Search: Where the Right Brain Meets the Left
Recent developments in data visualization are now confirming my place in this right vs left World
Welcome to Cliché Hell
Have you read Dan Brown’s new book? Inferno is a lot like The Da Vinci Code, only this time all the action swirls around Dante Alighieri, his epic poem The Divine Comedy
Home Techonomics
The topic of home automation is getting hot and the inherent cross-section between design beauty and function is near and dear to my heart.
Stop Talking to Suits
What makes one position seem like a dream job, and another one sound like a nightmare?
Calculating the Value of Mobile
I’ve been describing what I call the “mobile imperative” for a few years now. The mobile user experience is not an add-on.
2 Steps for Better Mobile Hygiene
On your way home from work, you stop at the store to pick up some more milk. As you’re walking back to your car, reflexively your iPhone appears in your hand and you swipe through a pile of emails.
Hip Guys and Trauma Jockeys: Knowing Your Audience as a Medical Marketer
Walk around the floor of a big orthopedic conference like AAOS and you could easily think you’ve wandered into the hardware aisle at Home Depot.
Is Technology Threatening the Art of Wine Making?
Just north of Silicon Valley and just south of Napa, Fruition Sciences is using real-time sensors to monitor the hydration levels of grape vines.
The House That Tiny Built
There was a time in all of our lives when we were mayor of a miniature imaginary world. It probably was a GI Joe World or a My Little Pony World.