HIPAA-compliant website personalization: the risks and rewards
Understand the HIPAA compliance risks associated with personalized marketing.
The New King of Content: Augmented Reality
With trade shows cancelled, sales teams are scrambling to find new ways to engage prospects. Many are finding their answer in augmented reality (AR).
The big telehealth disconnect
When we come out on the other side of COVID-19, the telehealth experience you create today will be the thing that sets you apart.
5 steps to a successful hospital website redesign
After leading the website redesign initiatives at three of Boston’s most well-known academic medical centers, I’d like to share a few valuable insights for your next hospital website redesign.
3 trends upending healthcare: a report from HLTH 2018
Last week, Las Vegas hosted the inaugural HLTH Conference. According to organizers, it was “a much needed dialogue focused on disruptive innovation.” Here’s our take on a few noteworthy topics from the event.
Making sense of GDPR: 4 things every marketer should know
Every marketer should be in the process of deciding how to comply with GDPR. To help, we’ve outlined some of the major implications that affect digital marketing programs.
The Amazon effect on healthcare marketing
With a job opening for a HIPAA expert, Amazon might be making its move into the healthcare space. But what exactly does this potential move mean for healthcare, and specifically hospital marketers?
4 consumer trends healthcare marketers are watching
Personalization. Omni-channel experience. AR/VR. AI and Chat bots. Explore how trends in consumer marketing are finding a place in healthcare.
Using Science to Sniff Out The BS in Marketing
BS in Marketing has been around as long as…Marketing. The science of BS Detection, however, has lagged behind the production of it. Until now.
Apple CareKit is great news for healthcare digital marketers
Mobile companion apps powered by Apple CareKit are the perfect way for hospitals to play a meaningful role in their patients’ everyday health.