Healthcare Has a Quarterback Problem
Who’s the quarterback of your care? Who is connecting all the disparate pieces of the healthcare experience and putting them together? Right now, there is no quarterback. Or at least not a good one.
Cookies? Me prefer consent
Seven years ago, someone shared a cartoon with me. At the time, it was clever — a perfect visual to get an audience laughing while we unpacked the growing expectation of audience segmentation and personalized marketing communications. Funny how a cartoon can come back to you years later with a whole new meaning
We let an AI agent choose a doctor for us – here’s what happened
Here’s how OpenAI’s Operator feature browses hospital websites, attempts to select a doctor on behalf of the user, and compares with ChatGPT. This is an example of agentic AI in action.
How to predict the future of healthcare marketing
Why do marketing technologies move across industries?
Part of the reason these technologies follow this trickledown path is because the companies who create them want to expand. Once they’ve captured the B2C market, they move on to B2B, then into complex industries like healthcare and finance.
Patient empowerment in the digital age
There’s uncertainty from healthcare marketers about how to navigate patient data. More specifically, what you can do, what you should do, and how to rectify those choices with the broader goal of patient empowerment and positive health outcomes. The changes in healthcare since many of us started our careers are seismic, but the approach hasn’t changed as much as it should to keep pace.
The best chatbot is worth the wait
A chatbot on your website should be built to serve your target audience and represent your brand. The magic for your website visitors won’t be in the technology (they’re getting used to that) it will be in how the experience is fully personalized to them and your brand.
Will your hospital website survive the next 18 months?
Across industries, companies are on the brink of a second wave of digital transformation, fueled by AI and emerging technologies. But in healthcare, many organizations haven’t even completed their first digital transformation. While other sectors are pushing forward with cutting-edge tools and personalized digital experiences, too many healthcare websites still struggle with the basics of content management, user experience, and accessibility.
A better recipe for cookies management in healthcare
Our ability to personalize messages and offers is not going away. We just need to be more mindful and strategic about the way we collect and use data.
Under the hood of website personalization
Go under the hood to learn how you can give each website user a unique experience tailored to their needs.
What’s a digital twin and what does it mean for my website privacy policy?
A look at the impact of digital twins and other emerging technologies on consumer privacy and trust. And tips on setting the right ethical foundation.