Award-winning healthcare website experiences
White Rhino is honored to have worked on three experiences that received platinum awards at this year’s eHealthcare Strategy Leadership Awards.
What Starbucks can teach healthcare marketers about patient loyalty and leakage
To understand how hospitals can better secure patient loyalty, let’s take a closer look at how Starbucks is building a personal connection, trust, and – ultimately – loyalty with its customers.
3 ways to shift to a value-based marketing strategy
It’s time to get ready to figure out how your marketing can support more efficient and cost-effective patient acquisition and retention programs.
Addressing the new hospital patient journey with CRM
Anaye Milligan, former Digital Marketer Director at Insperity and The New York Times Company, provides a fresh perspective on some of the challenges facing today’s marketers in healthcare.
The Science of Audience Journey Mapping: Your Questions Answered
Some of the best questions and answers from our Webcast on The Science of Audience Journey Mapping.
The biggest challenge in healthcare: it’s invisible.
If there were one problem I fix in healthcare, it would be invisibility. The problem is that we humans seem to be really at taking action based on the abstract.
3 surprising lessons on patient experience from TurboTax
TurboTax is a role model for how a more personalized and seamless patient experience can reap huge dividends for the healthcare industry.
4 consumer trends healthcare marketers are watching
Personalization. Omni-channel experience. AR/VR. AI and Chat bots. Explore how trends in consumer marketing are finding a place in healthcare.
Patient portals are due for a drastic overhaul
To understand how the portal can be redesigned to be more patient friendly, let’s compare it to a more familiar physical service scape: a hospital exam room.
3 ways to create a consumer-centric health experience
From understanding the consumer journey to defining your brand mission, discover 3 steps to get started on your path to consumerism in healthcare.