What is a B2B Marketer to do? Adjusting to the new normal of content marketing
With trade shows cancelled, and sales teams challenged with connecting with potential clients, it is time to rethink lead generation and the buyer’s journey. Tune in as we discuss the connection between augmented reality and revenue growth.
Designing a low-friction telehealth experience
Telehealth is no longer a plan on the long term patient experience road map. COVID-19 has changed the way physicians and patients connect. In this podcast episode, Dan and I discuss the implications of this new dynamic, and how marketers can get ahead of the curve.
The big telehealth disconnect
When we come out on the other side of COVID-19, the telehealth experience you create today will be the thing that sets you apart.
Digital patient experience is the new normal. Are you ready?
COVID-19 is fundamentally changing the way we work, the way we learn, and the way we care.
5 ways hospitals can generate revenue, fast!
Revenue generation for Healthcare providers has never been a bigger concern than it is today. In this podcast Dan Greenwald and Dave Hallet discuss the most powerful strategies and tactics you can use to supercharge new patient acquisition.
If you’re looking for some revenue “quick wins”, along with strategies that will continue to help your patient base grow, you’ll find some valuable tips you can start using right away.
5 steps to a successful hospital website redesign
After leading the website redesign initiatives at three of Boston’s most well-known academic medical centers, I’d like to share a few valuable insights for your next hospital website redesign.
4 ways to make your website content more patient-centric
With healthcare consumerism in full swing, today’s hospital marketers are keeping these four content strategies top of mind as they embark on their hospital website redesign.
3 trends upending healthcare: a report from HLTH 2018
Last week, Las Vegas hosted the inaugural HLTH Conference. According to organizers, it was “a much needed dialogue focused on disruptive innovation.” Here’s our take on a few noteworthy topics from the event.
The Amazon effect on healthcare marketing
With a job opening for a HIPAA expert, Amazon might be making its move into the healthcare space. But what exactly does this potential move mean for healthcare, and specifically hospital marketers?
Digital engagement trends driving hospital marketing in 2018
The most forward-thinking healthcare marketers have moved beyond simply making their website responsive. Instead, they’re creating an ecosystem of desktop and mobile apps that complement their website and cocoon patients in a better overall experience.