How compliance teams think
In the case of navigating digital privacy, it’s important for healthcare marketers to understand how their compliance team thinks. And almost without fail, compliance teams are thinking about three things: Risk, impact and likelihood.
Healthcare marketing: not a zero-sum game
The need for collaboration in healthcare goes beyond medical treatment and research, the digital patient experience and data privacy are now at the forefront of innovation. Creating more industry-wide openness around privacy is the fastest way for us to create better patient experiences.
A better recipe for cookies management in healthcare
Our ability to personalize messages and offers is not going away. We just need to be more mindful and strategic about the way we collect and use data.
Under the hood of website personalization
Go under the hood to learn how you can give each website user a unique experience tailored to their needs.
What’s a digital twin and what does it mean for my website privacy policy?
A look at the impact of digital twins and other emerging technologies on consumer privacy and trust. And tips on setting the right ethical foundation.
How one pixel disrupted the healthcare industry
Listen as we discuss the recent news about Facebook tracking pixels with special guest Marc Needham from Combinaut.
HIPAA-compliant website personalization: the risks and rewards
Understand the HIPAA compliance risks associated with personalized marketing.
Hospital Virtual Tours: Patients get a behind the scenes look
Virtual Tours have proven effective at keeping patients engaged much longer than a traditional web page – allowing more time for your message to sink in.
Augmented Reality, The Game-Changer
Augmented Reality isn’t just a simple gaming concept. Marketers are using it to reach patients in different ways across the buyer’s journey. It’s a great way to communicate with a prospect in a way that makes that first sales interaction much more effective.
Choosing the right CMS
Choosing the right Content Management System can seem like a daunting task, but it doesn’t have to be. If you take the right steps, you can not only find a CMS that fits your needs now, but one that grows with you.