Cookies? Me prefer consent
Seven years ago, someone shared a cartoon with me. At the time, it was clever — a perfect visual to get an audience laughing while we unpacked the growing expectation of audience segmentation and personalized marketing communications. Funny how a cartoon can come back to you years later with a whole new meaning
We let an AI agent choose a doctor for us – here’s what happened
Here’s how OpenAI’s Operator feature browses hospital websites, attempts to select a doctor on behalf of the user, and compares with ChatGPT. This is an example of agentic AI in action.
Patient empowerment in the digital age
There’s uncertainty from healthcare marketers about how to navigate patient data. More specifically, what you can do, what you should do, and how to rectify those choices with the broader goal of patient empowerment and positive health outcomes. The changes in healthcare since many of us started our careers are seismic, but the approach hasn’t changed as much as it should to keep pace.
The best chatbot is worth the wait
A chatbot on your website should be built to serve your target audience and represent your brand. The magic for your website visitors won’t be in the technology (they’re getting used to that) it will be in how the experience is fully personalized to them and your brand.
Healthcare marketing: not a zero-sum game
The need for collaboration in healthcare goes beyond medical treatment and research, the digital patient experience and data privacy are now at the forefront of innovation. Creating more industry-wide openness around privacy is the fastest way for us to create better patient experiences.
Under the hood of website personalization
Go under the hood to learn how you can give each website user a unique experience tailored to their needs.
What’s a digital twin and what does it mean for my website privacy policy?
A look at the impact of digital twins and other emerging technologies on consumer privacy and trust. And tips on setting the right ethical foundation.
How one pixel disrupted the healthcare industry
Listen as we discuss the recent news about Facebook tracking pixels with special guest Marc Needham from Combinaut.
Augmented Reality, The Game-Changer
Augmented Reality isn’t just a simple gaming concept. Marketers are using it to reach patients in different ways across the buyer’s journey. It’s a great way to communicate with a prospect in a way that makes that first sales interaction much more effective.
Choosing the right CMS
Choosing the right Content Management System can seem like a daunting task, but it doesn’t have to be. If you take the right steps, you can not only find a CMS that fits your needs now, but one that grows with you.