Strategies to Stop Patient Leakage: Your Questions Answered
In a recent Webcast we explored why patient leakage is a growing problem in healthcare. Here are some of the best questions that came out of the event.
Award-winning healthcare website experiences
White Rhino is honored to have worked on three experiences that received platinum awards at this year’s eHealthcare Strategy Leadership Awards.
What Starbucks can teach healthcare marketers about patient loyalty and leakage
To understand how hospitals can better secure patient loyalty, let’s take a closer look at how Starbucks is building a personal connection, trust, and – ultimately – loyalty with its customers.
Addressing the new hospital patient journey with CRM
Anaye Milligan, former Digital Marketer Director at Insperity and The New York Times Company, provides a fresh perspective on some of the challenges facing today’s marketers in healthcare.
3 surprising lessons on patient experience from TurboTax
TurboTax is a role model for how a more personalized and seamless patient experience can reap huge dividends for the healthcare industry.
Using Science to Sniff Out The BS in Marketing
BS in Marketing has been around as long as…Marketing. The science of BS Detection, however, has lagged behind the production of it. Until now.
Marketing BS can be found in video too
No marketing channel is free of Marketing BS. And, as this parody beautifully points out, video can be one of the worst offenders.
Cut the BS. Your audience will thank you.
To help weed out all that “foul” marketing-speak out of business communications, White Rhino recently launched its free application, Marketing BS Detector, that allows marketers to scan websites or blocks of copy to spot the worst offenders.
Your Brain is Asking For It – The Psychology of Gamification
Gamification not only precedes the digital age, but is in fact, wired into our brains. Today we explore a bit of the scholarly research that explains what makes gamification a success for your Brand.