Patient portals are due for a drastic overhaul
To understand how the portal can be redesigned to be more patient friendly, let’s compare it to a more familiar physical service scape: a hospital exam room.
A simple red brick can teach you a lot about marketing
3 ways to create a consumer-centric health experience
From understanding the consumer journey to defining your brand mission, discover 3 steps to get started on your path to consumerism in healthcare.
The one emotion that matters most in healthcare marketing
Of all the emotions available to us in Robert Plutchik’s popular wheel of emotions, there’s one that matters more than any of the others: Trust.
How Pepsi Is Making Its Brand Addictive (Without Cocaine)
“The Pepsi Challenge is back, with a twist” reports the New York Times. But I think it’s more of a much-needed update than a “twist.”
The Missing Ingredient in B2B Marketing Is Not What You Think
What most B2B marketers are failing to understand is that building personal emotional connections to their audience holds more weight in the decision making and purchasing process than you would ever believe.
Capture Your Audience’s Undivided Attention with Flow Theory
Addictive Experience. Flow Theory is defined as the state of effortless concentration and immersion in an activity. It was first theorized in the 1970’s, and now modern science is proving that flow translates to online information consumption in a big way.
Cut the BS. Your audience will thank you.
To help weed out all that “foul” marketing-speak out of business communications, White Rhino recently launched its free application, Marketing BS Detector, that allows marketers to scan websites or blocks of copy to spot the worst offenders.
Gamification in B2B Marketing is about Addiction, NOT Games
Gamification: Research has shown that we are all born with a desire to play games. It’s wired into us. Brands can take advantage of that desire, not by creating games, but by using “game mechanics” to drive certain desired behaviors.
Visual Search: Where the Right Brain Meets the Left
Recent developments in data visualization are now confirming my place in this right vs left World