Stop overthinking personalization
Initial patient journey maps and personas came from B2C and B2B with a heavy focus on transactional interactions and one-size-fits-all personas. They assume a single journey from awareness to decision. But that’s not how healthcare works.
White Rhino’s B2Me process featured in new book
The Insider’s Guide to Innovation at Microsoft demystifies how innovation happens at one of the most influential companies in the world. And, as featured in the book, a key part of that how is rooted in the psychology of behavior change outlined in White Rhino’s B2Me framework.
How compliance teams think
In the case of navigating digital privacy, it’s important for healthcare marketers to understand how their compliance team thinks. And almost without fail, compliance teams are thinking about three things: Risk, impact and likelihood.
When habits die hard: 3 brand strategies to shift behavior and transform markets
In this eBook, we delve into the psychology behind our resistance to change and explore actionable strategies for brands that need to shift consumer behavior.
The number one reason most product launches fail
Success and failure in innovation hinge on your ability to help others see themselves in the future you’ve envisioned.
Are you marketing to Yanny or Laurel?
No matter if your hear “Yanny” or “Laurel”, one thing we all can learn from this week’s social debate is that the human brain has a magical way of constructing what we hear, see, and even feel. And this has huge implications for marketing.
Moving beyond a one-size-fits-all social strategy.
By nature, social media sites are, well…social. That means that people use them for very personal and emotional reasons. Likewise, brands should have very different strategies for each channel.
What Starbucks can teach healthcare marketers about patient loyalty and leakage
To understand how hospitals can better secure patient loyalty, let’s take a closer look at how Starbucks is building a personal connection, trust, and – ultimately – loyalty with its customers.
The Science of Audience Journey Mapping: Your Questions Answered
Some of the best questions and answers from our Webcast on The Science of Audience Journey Mapping.
3 surprising lessons on patient experience from TurboTax
TurboTax is a role model for how a more personalized and seamless patient experience can reap huge dividends for the healthcare industry.