Through smart website design, hospitals can start to overcome the trust barrier before a patient books their appointment - ultimately increasing the likelihood first time visitors will turn into loyal patients.
If I asked you how a hospital develops trustful relationships with patients, you might be surprised to hear me also say: your website.
Of all the emotions available to us in Robert Plutchik’s popular wheel of emotions, there’s one that matters more than any of the others: Trust.
New technology redefining patient experience: PostApp is a post-surgical application doctors can use to keep an eye on the recovery progress of patients.
Digital Experience Director Tristan Dwyer looks at technology trends and news from 2015 including announcements in virtual reality, the Google self-driving car, and cognitive computing.
Here are 3 reasons why the Apple Watch will be the new marketing frontier in healthcare.
"The Pepsi Challenge is back, with a twist" reports the New York Times. But I think it's more of a much-needed update than a "twist."
The healthcare marketer of tomorrow will create valuable digital services to build engaging, life-long patient relationships that improve hospital service, raise satisfaction and build a better care experience. Listen to our podcast recap and read the recent Greystone Healthcare Internet Conference presentation to learn how!
If you’re a hospital digital marketer, you need to be creating online treatment programs. Here are 5 reasons why.
What most B2B marketers are failing to understand is that building personal emotional connections to their audience holds more weight in the decision making and purchasing process than you would ever believe.
Addictive Experience. Flow Theory is defined as the state of effortless concentration and immersion in an activity. It was first theorized in the 1970's, and now modern science is proving that flow translates to online information consumption in a big way.
Studies prove it: people are incapable of making decisions without a little burst of dopamine – the brain's emotional happy juice. Smart marketers know emotion is the key.
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Our work in the wild
They look like digital experiences and brand campaigns but they’re really master classes in psychology.
