Some of the best questions and answers from our Webcast on The Science of Audience Journey Mapping.
If there were one problem I fix in healthcare, it would be invisibility. The problem is that we humans seem to be really at taking action based on the abstract.
TurboTax is a role model for how a more personalized and seamless patient experience can reap huge dividends for the healthcare industry.
Personalization. Omni-channel experience. AR/VR. AI and Chat bots. Explore how trends in consumer marketing are finding a place in healthcare.
To understand how the portal can be redesigned to be more patient friendly, let’s compare it to a more familiar physical service scape: a hospital exam room.
Device ADD is only compounded by the clutter of marketing messages and content that we’re bombarded with on a daily basis
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Our work in the wild
They look like digital experiences and brand campaigns but they’re really master classes in psychology.
