With a job opening for a HIPAA expert, Amazon might be making its move into the healthcare space. But what exactly does this potential move mean for healthcare, and specifically hospital marketers?
The most forward-thinking healthcare marketers have moved beyond simply making their website responsive. Instead, they're creating an ecosystem of desktop and mobile apps that complement their website and cocoon patients in a better overall experience.
5 years ago, traditional hospital marketing was still about brand campaigns. But now, the majority of the work we do is what we call hospital marketing 2.0.
In a recent Webcast we explored why patient leakage is a growing problem in healthcare. Here are some of the best questions that came out of the event.
White Rhino is honored to have worked on three experiences that received platinum awards at this year's eHealthcare Strategy Leadership Awards.
To understand how hospitals can better secure patient loyalty, let’s take a closer look at how Starbucks is building a personal connection, trust, and – ultimately – loyalty with its customers.
It’s time to get ready to figure out how your marketing can support more efficient and cost-effective patient acquisition and retention programs.
Anaye Milligan, former Digital Marketer Director at Insperity and The New York Times Company, provides a fresh perspective on some of the challenges facing today's marketers in healthcare.
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Our work in the wild
They look like digital experiences and brand campaigns but they’re really master classes in psychology.
