The Amazon effect on healthcare marketing
With a job opening for a HIPAA expert, Amazon might be making its move into the healthcare space. But what exactly does this potential move mean for healthcare, and specifically hospital marketers?
Digital engagement trends driving hospital marketing in 2018
The most forward-thinking healthcare marketers have moved beyond simply making their website responsive. Instead, they’re creating an ecosystem of desktop and mobile apps that complement their website and cocoon patients in a better overall experience.
Hospital marketing 2.0: coloring outside the lines with a digital-first approach
5 years ago, traditional hospital marketing was still about brand campaigns. But now, the majority of the work we do is what we call hospital marketing 2.0.
Strategies to Stop Patient Leakage: Your Questions Answered
In a recent Webcast we explored why patient leakage is a growing problem in healthcare. Here are some of the best questions that came out of the event.
Award-winning healthcare website experiences
White Rhino is honored to have worked on three experiences that received platinum awards at this year’s eHealthcare Strategy Leadership Awards.
What Starbucks can teach healthcare marketers about patient loyalty and leakage
To understand how hospitals can better secure patient loyalty, let’s take a closer look at how Starbucks is building a personal connection, trust, and – ultimately – loyalty with its customers.
3 ways to shift to a value-based marketing strategy
It’s time to get ready to figure out how your marketing can support more efficient and cost-effective patient acquisition and retention programs.
Addressing the new hospital patient journey with CRM
Anaye Milligan, former Digital Marketer Director at Insperity and The New York Times Company, provides a fresh perspective on some of the challenges facing today’s marketers in healthcare.
How should a hospital website be organized?
Hint – it’s not how most are currently structured. (blog)
Family caregivers as an overlooked audience
(21C case study)