Embrace the Muffin Top
The plastic surgeon gently palpated my muffin top. “We can smooth this out,” he said.
What’s the Opposite of Complicated? It’s Not Simple.

If you Google “uncomplicate your life” you’ll get over 2,200,000 results; change the search to “simplify your life” you get 11,100,000.
It’s Time to Uncomplicate
Ever wonder sometimes if human beings have “over-evolved”? That maybe the cumulative innovations, over hundreds of thousands of years on this planet, have finally surpassed our ability to comprehend it all?
White Rhino goes virtual

Test 3d model
An engaged patient is a healthy patient
Image from andrew: CT scanner bay with VR headset —- Dartmouth researchers determined that patients who engaged with educationally-driven tools like the Web-based program were 11% more knowledgeable about the overall procedure, required 18% less sedation medication, and showed a 14% decrease in procedural times, according to a case study published by the Beryl Institute. http://healthclarity.wolterskluwer.com/proven-link-between-patient-education-and-outcomes.html — An interactive […]
The real impact of virtual reality in healthcare
Virtual Reality (VR) isn't exactly the first thing you think of when it comes to today's most innovative healthcare innovations. But what if I told you that the game-like and highly-immersive nature of VR has the potential to reduce the spread of one of today's biggest health epidemics: the Opioid Crisis? I'm not trying to […]
3 ways hospital marketers can (and should) own the customer experience
Designing a Low Friction Telehealth Experience

Dave to fill in