The Missing Ingredient in B2B Marketing Is Not What You Think
What most B2B marketers are failing to understand is that building personal emotional connections to their audience holds more weight in the decision making and purchasing process than you would ever believe.
Why Fear is the Wrong Emotion in Healthcare Marketing
Studies prove it: people are incapable of making decisions without a little burst of dopamine – the brain’s emotional happy juice. Smart marketers know emotion is the key.