Cookies? Me prefer consent
Seven years ago, someone shared a cartoon with me. At the time, it was clever — a perfect visual to get an audience laughing while we unpacked the growing expectation of audience segmentation and personalized marketing communications. Funny how a cartoon can come back to you years later with a whole new meaning
The best chatbot is worth the wait
A chatbot on your website should be built to serve your target audience and represent your brand. The magic for your website visitors won’t be in the technology (they’re getting used to that) it will be in how the experience is fully personalized to them and your brand.
Augmented Reality, The Game-Changer
Augmented Reality isn’t just a simple gaming concept. Marketers are using it to reach patients in different ways across the buyer’s journey. It’s a great way to communicate with a prospect in a way that makes that first sales interaction much more effective.
Choosing the right CMS
Choosing the right Content Management System can seem like a daunting task, but it doesn’t have to be. If you take the right steps, you can not only find a CMS that fits your needs now, but one that grows with you.
What is a B2B Marketer to do? Adjusting to the new normal of content marketing
With trade shows cancelled, and sales teams challenged with connecting with potential clients, it is time to rethink lead generation and the buyer’s journey. Tune in as we discuss the connection between augmented reality and revenue growth.