Experiencing is believing: how to create habit-forming B2B product demos
See how one B2B brand created an addictive experience to showcase its product and achieve unparalleled levels of engagement.
3 surprising lessons on patient experience from TurboTax
TurboTax is a role model for how a more personalized and seamless patient experience can reap huge dividends for the healthcare industry.
Your Brain is Asking For It – The Psychology of Gamification
Gamification not only precedes the digital age, but is in fact, wired into our brains. Today we explore a bit of the scholarly research that explains what makes gamification a success for your Brand.
Celebrating 101 Years of Gamification
The term “Gamification” might be fairly new, but the technique is not. See some global examples from 101 years of Gamification. – analog and digital.
Gamification in B2B Marketing is about Addiction, NOT Games
Gamification: Research has shown that we are all born with a desire to play games. It’s wired into us. Brands can take advantage of that desire, not by creating games, but by using “game mechanics” to drive certain desired behaviors.