Can you spot the innovator?
There is a type of person who sees the things most of us don’t and create the tools rest of us will use. We call them Humble Mavericks.
Digital engagement trends driving hospital marketing in 2018
The most forward-thinking healthcare marketers have moved beyond simply making their website responsive. Instead, they’re creating an ecosystem of desktop and mobile apps that complement their website and cocoon patients in a better overall experience.
Hospital marketing 2.0: coloring outside the lines with a digital-first approach
5 years ago, traditional hospital marketing was still about brand campaigns. But now, the majority of the work we do is what we call hospital marketing 2.0.
Strategies to Stop Patient Leakage: Your Questions Answered
In a recent Webcast we explored why patient leakage is a growing problem in healthcare. Here are some of the best questions that came out of the event.
Addressing the new hospital patient journey with CRM
Anaye Milligan, former Digital Marketer Director at Insperity and The New York Times Company, provides a fresh perspective on some of the challenges facing today’s marketers in healthcare.
The Science of Audience Journey Mapping: Your Questions Answered
Some of the best questions and answers from our Webcast on The Science of Audience Journey Mapping.
4 consumer trends healthcare marketers are watching
Personalization. Omni-channel experience. AR/VR. AI and Chat bots. Explore how trends in consumer marketing are finding a place in healthcare.
Home Techonomics
The topic of home automation is getting hot and the inherent cross-section between design beauty and function is near and dear to my heart.
Calculating the Value of Mobile
I’ve been describing what I call the “mobile imperative” for a few years now. The mobile user experience is not an add-on.