5 steps to a successful hospital website redesign
After leading the website redesign initiatives at three of Boston’s most well-known academic medical centers, I’d like to share a few valuable insights for your next hospital website redesign.
Patient portals are due for a drastic overhaul
To understand how the portal can be redesigned to be more patient friendly, let’s compare it to a more familiar physical service scape: a hospital exam room.
How To Market in a World of Device A.D.D. TESTCTA
Device ADD is only compounded by the clutter of marketing messages and content that we’re bombarded with on a daily basis
How hospital websites can build trust before the first patient visit
Through smart website design, hospitals can start to overcome the trust barrier before a patient books their appointment – ultimately increasing the likelihood first time visitors will turn into loyal patients.
Why Your Hospital Website Needs Treatment Programs
If you’re a hospital digital marketer, you need to be creating online treatment programs. Here are 5 reasons why.
Why Fear is the Wrong Emotion in Healthcare Marketing
Studies prove it: people are incapable of making decisions without a little burst of dopamine – the brain’s emotional happy juice. Smart marketers know emotion is the key.
12 Insights You Need to Know Before Building a Hospital Website
Hospital website redesigns aren’t easy.First of all, there’s the internal politics. They seem to put the needs of individuals and department agendas over the needs of the entire organization. This complication seems to affect hospital website redesigns more than any other industry.
Cut the BS. Your audience will thank you.
To help weed out all that “foul” marketing-speak out of business communications, White Rhino recently launched its free application, Marketing BS Detector, that allows marketers to scan websites or blocks of copy to spot the worst offenders.
How To Market in a World of Device A.D.D.
Device ADD is only compounded by the clutter of marketing messages and content that we’re bombarded with on a daily basis
Gamification in B2B Marketing is about Addiction, NOT Games
Gamification: Research has shown that we are all born with a desire to play games. It’s wired into us. Brands can take advantage of that desire, not by creating games, but by using “game mechanics” to drive certain desired behaviors.