Cut the BS. Your audience will thank you.

To help weed out all that “foul” marketing-speak out of business communications, White Rhino recently launched its free application, Marketing BS Detector, that allows marketers to scan websites or blocks of copy to spot the worst offenders.

Celebrating 101 Years of Gamification

The term “Gamification” might be fairly new, but the technique is not. See some global examples from 101 years of Gamification. – analog and digital.

Gamification in B2B Marketing is about Addiction, NOT Games

Gamification: Research has shown that we are all born with a desire to play games. It’s wired into us. Brands can take advantage of that desire, not by creating games, but by using “game mechanics” to drive certain desired behaviors.

Welcome to Cliché Hell

Have you read Dan Brown’s new book? Inferno is a lot like The Da Vinci Code, only this time all the action swirls around Dante Alighieri, his epic poem The Divine Comedy

Home Techonomics

The topic of home automation is getting hot and the inherent cross-section between design beauty and function is near and dear to my heart.

Stop Talking to Suits

What makes one position seem like a dream job, and another one sound like a nightmare?

The House That Tiny Built

There was a time in all of our lives when we were mayor of a miniature imaginary world. It probably was a GI Joe World or a My Little Pony World.