The biggest challenge in healthcare: it’s invisible.
If there were one problem I fix in healthcare, it would be invisibility. The problem is that we humans seem to be really at taking action based on the abstract.
3 ways to create a consumer-centric health experience
From understanding the consumer journey to defining your brand mission, discover 3 steps to get started on your path to consumerism in healthcare.
How hospital websites can build trust before the first patient visit
Through smart website design, hospitals can start to overcome the trust barrier before a patient books their appointment – ultimately increasing the likelihood first time visitors will turn into loyal patients.
Can a hospital website listen?
If I asked you how a hospital develops trustful relationships with patients, you might be surprised to hear me also say: your website.
The one emotion that matters most in healthcare marketing
Of all the emotions available to us in Robert Plutchik’s popular wheel of emotions, there’s one that matters more than any of the others: Trust.
How Pepsi Is Making Its Brand Addictive (Without Cocaine)
“The Pepsi Challenge is back, with a twist” reports the New York Times. But I think it’s more of a much-needed update than a “twist.”
Why Your Hospital Website Needs Treatment Programs
If you’re a hospital digital marketer, you need to be creating online treatment programs. Here are 5 reasons why.
The Missing Ingredient in B2B Marketing Is Not What You Think
What most B2B marketers are failing to understand is that building personal emotional connections to their audience holds more weight in the decision making and purchasing process than you would ever believe.
Capture Your Audience’s Undivided Attention with Flow Theory
Addictive Experience. Flow Theory is defined as the state of effortless concentration and immersion in an activity. It was first theorized in the 1970’s, and now modern science is proving that flow translates to online information consumption in a big way.
Stand apart from today’s massive content glut with Addictive Experience
How to stand apart from today’s massive content glut with Addictive Experience