Cut the BS. Your audience will thank you.
To help weed out all that “foul” marketing-speak out of business communications, White Rhino recently launched its free application, Marketing BS Detector, that allows marketers to scan websites or blocks of copy to spot the worst offenders.
Your Brain is Asking For It – The Psychology of Gamification
Gamification not only precedes the digital age, but is in fact, wired into our brains. Today we explore a bit of the scholarly research that explains what makes gamification a success for your Brand.