How one pixel disrupted the healthcare industry
Listen as we discuss the recent news about Facebook tracking pixels with special guest Marc Needham from Combinaut.
HIPAA-compliant website personalization: the risks and rewards
Understand the HIPAA compliance risks associated with personalized marketing.
Augmented Reality, The Game-Changer
Augmented Reality isn’t just a simple gaming concept. Marketers are using it to reach patients in different ways across the buyer’s journey. It’s a great way to communicate with a prospect in a way that makes that first sales interaction much more effective.
Choosing the right CMS
Choosing the right Content Management System can seem like a daunting task, but it doesn’t have to be. If you take the right steps, you can not only find a CMS that fits your needs now, but one that grows with you.
5 ways hospitals can generate revenue, fast!
Revenue generation for Healthcare providers has never been a bigger concern than it is today. In this podcast Dan Greenwald and Dave Hallet discuss the most powerful strategies and tactics you can use to supercharge new patient acquisition.
If you’re looking for some revenue “quick wins”, along with strategies that will continue to help your patient base grow, you’ll find some valuable tips you can start using right away.
Customer serendipity: a recipe for content marketing at scale
In an age where Facebook is saying it wants you to spend LESS time with its news feed (announcing plans to emphasize more meaningful interactions with customers), the status quo in content marketing is no longer about 1 piece of great content and promoting it in every way possible across all audiences.
5 steps to a successful hospital website redesign
After leading the website redesign initiatives at three of Boston’s most well-known academic medical centers, I’d like to share a few valuable insights for your next hospital website redesign.
4 ways to make your website content more patient-centric
With healthcare consumerism in full swing, today’s hospital marketers are keeping these four content strategies top of mind as they embark on their hospital website redesign.
Moving beyond a one-size-fits-all social strategy.
By nature, social media sites are, well…social. That means that people use them for very personal and emotional reasons. Likewise, brands should have very different strategies for each channel.
Making sense of GDPR: 4 things every marketer should know
Every marketer should be in the process of deciding how to comply with GDPR. To help, we’ve outlined some of the major implications that affect digital marketing programs.