2025 Digital Patient Experience Report
We didn’t set out to write another report full of stats you’ll skim and forget. We set out to understand a basic question: Where do patients and caregivers want hospital websites to go next?
Dear Personalization, We Need to Talk
Decades ago, “personalization” was revolutionary. Seeing “Hi Daniel” on an envelope probably felt downright magical when you may have never seen your own name in print before. Today, this thing would be in the recycling bin before you even made it back into the house.
Stop overthinking personalization
Initial patient journey maps and personas came from B2C and B2B with a heavy focus on transactional interactions and one-size-fits-all personas. They assume a single journey from awareness to decision. But that’s not how healthcare works.
White Rhino’s B2Me process featured in new book
The Insider’s Guide to Innovation at Microsoft demystifies how innovation happens at one of the most influential companies in the world. And, as featured in the book, a key part of that how is rooted in the psychology of behavior change outlined in White Rhino’s B2Me framework.
How compliance teams think
In the case of navigating digital privacy, it’s important for healthcare marketers to understand how their compliance team thinks. And almost without fail, compliance teams are thinking about three things: Risk, impact and likelihood.
Leave the chewing gum for some other agency
Buying a pack of gum when you’ve chewed gum a thousand times before is very different from buying something that represents a completely different way of doing things.
How to drive sustainable behavior change
Pushing sustainability as a goal is a non-starter. Real behavior change comes from tapping into consumers underlying values.
The innovator’s communication dilemma
Discover the Innovator’s Communication Dilemma and learn how to effectively share innovative ideas to engage your audience and drive successful innovation within established companies.