Your Brain is Asking For It – The Psychology of Gamification
Gamification not only precedes the digital age, but is in fact, wired into our brains. Today we explore a bit of the scholarly research that explains what makes gamification a success for your Brand.
Dan Greenwald on “Mind Your Own Business”
White Rhino’s Founder and Creative Director, Dan Greenwald, recently made a guest appearance on “Mind Your Own Business” a radio program geared to the entrepreneur. Hear his thoughts on what really matters for a Brand and how the old “B2B” and “B2C” lines are no longer relevant.
Gamification in B2B Marketing is about Addiction, NOT Games
Gamification: Research has shown that we are all born with a desire to play games. It’s wired into us. Brands can take advantage of that desire, not by creating games, but by using “game mechanics” to drive certain desired behaviors.