How Pepsi Is Making Its Brand Addictive (Without Cocaine)
“The Pepsi Challenge is back, with a twist” reports the New York Times. But I think it’s more of a much-needed update than a “twist.”
Welcome to Cliché Hell
Have you read Dan Brown’s new book? Inferno is a lot like The Da Vinci Code, only this time all the action swirls around Dante Alighieri, his epic poem The Divine Comedy