Hospital Virtual Tours: Patients get a behind the scenes look
Virtual Tours have proven effective at keeping patients engaged much longer than a traditional web page – allowing more time for your message to sink in.
The New King of Content: Augmented Reality
With trade shows cancelled, sales teams are scrambling to find new ways to engage prospects. Many are finding their answer in augmented reality (AR).
Experiencing is believing: how to create habit-forming B2B product demos
See how one B2B brand created an addictive experience to showcase its product and achieve unparalleled levels of engagement.
The biggest challenge in healthcare: it’s invisible.
If there were one problem I fix in healthcare, it would be invisibility. The problem is that we humans seem to be really at taking action based on the abstract.
The one emotion that matters most in healthcare marketing
Of all the emotions available to us in Robert Plutchik’s popular wheel of emotions, there’s one that matters more than any of the others: Trust.
The new way hospitals are winning the hearts of patients
New technology redefining patient experience: PostApp is a post-surgical application doctors can use to keep an eye on the recovery progress of patients.
3 Reasons the Apple Watch is the Newest Marketing Frontier for Healthcare Digital Marketers
Here are 3 reasons why the Apple Watch will be the new marketing frontier in healthcare.
What’s next in healthcare digital marketing?
The healthcare marketer of tomorrow will create valuable digital services to build engaging, life-long patient relationships that improve hospital service, raise satisfaction and build a better care experience. Listen to our podcast recap and read the recent Greystone Healthcare Internet Conference presentation to learn how!
The Missing Ingredient in B2B Marketing Is Not What You Think
What most B2B marketers are failing to understand is that building personal emotional connections to their audience holds more weight in the decision making and purchasing process than you would ever believe.
Capture Your Audience’s Undivided Attention with Flow Theory
Addictive Experience. Flow Theory is defined as the state of effortless concentration and immersion in an activity. It was first theorized in the 1970’s, and now modern science is proving that flow translates to online information consumption in a big way.