The PHI Monster: Why Healthcare Marketers Have Nothing to Fear
Healthcare marketers have been spooked for years by a terrifying creature – the PHI Monster. It’s said to breathe fire when someone dares mention personalization. Its claws have been sharpened on HIPAA regulations. And the moment a marketer tries to improve patient engagement, it lets out a bone-chilling roar: “COMPLIANCE VIOLATION!” But the PHI Monster isn’t nearly as scary as it seems. With the right approach, it’s completely harmless.
Healthcare Has a Quarterback Problem
Who’s the quarterback of your care? Who is connecting all the disparate pieces of the healthcare experience and putting them together? Right now, there is no quarterback. Or at least not a good one.
Cookies? Me prefer consent
Seven years ago, someone shared a cartoon with me. At the time, it was clever — a perfect visual to get an audience laughing while we unpacked the growing expectation of audience segmentation and personalized marketing communications. Funny how a cartoon can come back to you years later with a whole new meaning
Massachusetts Eye and Ear
Empowering all patients Mass Eye and Ear, a renowned institution with a mission to ensure every child sees and hears throughout their lifetime, found its website falling short. Despite its unmatched expertise, more than half of website users reported a strong desire for improved accessibility, highlighting a critical gap between the institution’s mission and its […]
New York Proton Center
A better future Proton therapy is an advanced form of radiation treatment that can precisely target tumors without the unwanted side effects. Memorial Sloan Kettering Cancer Center, Mount Sinai Health System, and Montefiore Health System joined forces in a rare consortium to create the first proton center in New York City. Leadership knew this modern […]
Arkansas Children’s Hospital
Creating a digital home with a new front door Arkansas Children’s Hospital set out to create a better web presence for their patient families. Their in-hospital care was amazing, but it wasn’t replicated virtually. When they partnered with White Rhino, they got a new website – and a revitalized brand experience. Behavioral key Unlike most […]