Cookies? Me prefer consent
Seven years ago, someone shared a cartoon with me. At the time, it was clever — a perfect visual to get an audience laughing while we unpacked the growing expectation of audience segmentation and personalized marketing communications. Funny how a cartoon can come back to you years later with a whole new meaning
Massachusetts Eye and Ear
Empowering all patients Mass Eye and Ear, a renowned institution with a mission to ensure every child sees and hears throughout their lifetime, found its website falling short. Despite its unmatched expertise, more than half of website users reported a strong desire for improved accessibility, highlighting a critical gap between the institution’s mission and its […]
New York Proton Center
A better future Proton therapy is an advanced form of radiation treatment that can precisely target tumors without the unwanted side effects. Memorial Sloan Kettering Cancer Center, Mount Sinai Health System, and Montefiore Health System joined forces in a rare consortium to create the first proton center in New York City. Leadership knew this modern […]
Arkansas Children’s Hospital
Creating a digital home with a new front door Arkansas Children’s Hospital set out to create a better web presence for their patient families. Their in-hospital care was amazing, but it wasn’t replicated virtually. When they partnered with White Rhino, they got a new website – and a revitalized brand experience. Behavioral key Unlike most […]
Toolkit: Unlock Your Digital Front Door
Understand the emerging trends in hospital website redesign.
The Science of Non-Clinical Decision Making
Download our eBook to explore how you can build trust (and avoid distrust) with non-clinical healthcare buyers including procurement, VAC committees, and other administrative and operational roles.
It’s Not You, It’s Me: 4 Ways to Stop Patient Leakage
Watch the Webcast replay to hear how small changes in customer experience can have big impact on your bottom line.
HIPAA-Compliant Website Personalization
Understand the HIPAA compliance risks associated with personalized marketing and look at the tools that are available today that will enable organizations to reap the benefits of personalization while maintaining patient trust.
4 Models for a Consumer-Centric Hospital Website
Modern approaches to structure, design, and build a site that supports integrated marketing.