From understanding the consumer journey to defining your brand mission, discover 3 steps to get started on your path to consumerism in healthcare.
With a new CMS quality rating measure – 22% dictated by patient experience – smart marketers are creating a brand experience that creates happier patients.
Mobile companion apps powered by Apple CareKit are the perfect way for hospitals to play a meaningful role in their patients’ everyday health.
Pulling from concepts of population health management, this new healthcare marketing funnel reveals an untapped opportunity for hospital marketers.
The healthcare industry would do well to draw inspiration from its mainstream B2C counterparts, where experience-oriented marketing is becoming the norm.
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