Demystifying Target Audience Research

We should all be paying homage to insights that are extracted from marketing research because a carefully extracted insight can mold an entire campaign. And therefore:  research is king.

Remarketing Explained – 4 Steps that will Turn Website Visits into Conversions

In a world of constant interruptions, people need reminders.  That’s why in the business world, we live by our email based calendars and the meetings that overpopulate them.  I’m sure you’ve been working at warp speed at your desk only to be interrupted by the pop-up 15 minute meeting reminder on your monitor or cell […]

11 great examples of responsive hospital websites

The use of mobile devices and tablets has skyrocketed in recent years.  In 2013, nearly 20% of all media time spent by US adults was on a mobile phone, up from 3.6% in 2010.  Mobile phone usage is heavily outpacing that of desktop computers.  And that trend is only going to get even more disproportionate […]

Re-cycle of 1/31 Press Release

White Rhino Leads the Marketing World to a “Marketing BS-Free” Promised Land In what will be remembered as a breakthrough in Marketing and Gamification fields, White Rhino’s new “Marketing BS Detector” is forcing consumers to reconsider their refusal to read marketing messages. In a world that continually evolves the definition of “self-serve”, we realized that […]