A simple red brick can teach you a lot about marketing
Applying the principles of gaming in communications to patients
(for example, getting them to renew prescriptions, fill out paperwork online, etc.)
Demystifying Target Audience Research
We should all be paying homage to insights that are extracted from marketing research because a carefully extracted insight can mold an entire campaign. And therefore: research is king.
Remarketing Explained – 4 Steps that will Turn Website Visits into Conversions
In a world of constant interruptions, people need reminders. That’s why in the business world, we live by our email based calendars and the meetings that overpopulate them. I’m sure you’ve been working at warp speed at your desk only to be interrupted by the pop-up 15 minute meeting reminder on your monitor or cell […]
11 great examples of responsive hospital websites
The use of mobile devices and tablets has skyrocketed in recent years. In 2013, nearly 20% of all media time spent by US adults was on a mobile phone, up from 3.6% in 2010. Mobile phone usage is heavily outpacing that of desktop computers. And that trend is only going to get even more disproportionate […]
Using Science to Sniff Out The BS in Marketing
BS in Marketing has been around as long as…Marketing. The science of BS Detection, however, has lagged behind the production of it. Until now.
Re-cycle of 1/31 Press Release
White Rhino Leads the Marketing World to a “Marketing BS-Free” Promised Land In what will be remembered as a breakthrough in Marketing and Gamification fields, White Rhino’s new “Marketing BS Detector” is forcing consumers to reconsider their refusal to read marketing messages. In a world that continually evolves the definition of “self-serve”, we realized that […]
Sample digital dashboard
(downloadable excel template)
Sample content calendar / editorial plan for new patient outreach
(Compendium-type tool populated with ideas for Awareness events, etc.)
Aligning digital marketing strategy with hospital goals
Hospital markeitng blog