3 ways to make it easier for patients to switch docs
(this would be a killer one, we’d have to do some digging for ideas and best practices)
The role of search marketing in patient acquisition
(info graphic)
What referring physicians really care about
Blog
The Science of Audience Journey Mapping: Your Questions Answered
Some of the best questions and answers from our Webcast on The Science of Audience Journey Mapping.
The biggest challenge in healthcare: it’s invisible.
If there were one problem I fix in healthcare, it would be invisibility. The problem is that we humans seem to be really at taking action based on the abstract.
3 surprising lessons on patient experience from TurboTax
TurboTax is a role model for how a more personalized and seamless patient experience can reap huge dividends for the healthcare industry.
4 consumer trends healthcare marketers are watching
Personalization. Omni-channel experience. AR/VR. AI and Chat bots. Explore how trends in consumer marketing are finding a place in healthcare.
Future article title
Patient portals are due for a drastic overhaul
To understand how the portal can be redesigned to be more patient friendly, let’s compare it to a more familiar physical service scape: a hospital exam room.
How To Market in a World of Device A.D.D. TESTCTA
Device ADD is only compounded by the clutter of marketing messages and content that we’re bombarded with on a daily basis