How should a hospital website be organized?
Hint – it’s not how most are currently structured. (blog)
Family caregivers as an overlooked audience
(21C case study)
iPad apps as physician marketing tools
(LeMaitre case study)
3 ways to make it easier for patients to switch docs
(this would be a killer one, we’d have to do some digging for ideas and best practices)
The role of search marketing in patient acquisition
(info graphic)
What referring physicians really care about
Blog
The Science of Audience Journey Mapping: Your Questions Answered
Some of the best questions and answers from our Webcast on The Science of Audience Journey Mapping.
The biggest challenge in healthcare: it’s invisible.
If there were one problem I fix in healthcare, it would be invisibility. The problem is that we humans seem to be really at taking action based on the abstract.
3 surprising lessons on patient experience from TurboTax
TurboTax is a role model for how a more personalized and seamless patient experience can reap huge dividends for the healthcare industry.
4 consumer trends healthcare marketers are watching
Personalization. Omni-channel experience. AR/VR. AI and Chat bots. Explore how trends in consumer marketing are finding a place in healthcare.