Customer serendipity: a recipe for content marketing at scale
In an age where Facebook is saying it wants you to spend LESS time with its news feed (announcing plans to emphasize more meaningful interactions with customers), the status quo in content marketing is no longer about 1 piece of great content and promoting it in every way possible across all audiences.
5 steps to a successful hospital website redesign
After leading the website redesign initiatives at three of Boston’s most well-known academic medical centers, I’d like to share a few valuable insights for your next hospital website redesign.
4 ways to make your website content more patient-centric
With healthcare consumerism in full swing, today’s hospital marketers are keeping these four content strategies top of mind as they embark on their hospital website redesign.
Are you marketing to Yanny or Laurel?
No matter if your hear “Yanny” or “Laurel”, one thing we all can learn from this week’s social debate is that the human brain has a magical way of constructing what we hear, see, and even feel. And this has huge implications for marketing.
3 trends upending healthcare: a report from HLTH 2018
Last week, Las Vegas hosted the inaugural HLTH Conference. According to organizers, it was “a much needed dialogue focused on disruptive innovation.” Here’s our take on a few noteworthy topics from the event.
The future of digital health is here and now
3 years ago we envisioned what the future of healthcare would look like. Today, we’re pleased to see that future starting to become a reality.
Experiencing is believing: how to create habit-forming B2B product demos
See how one B2B brand created an addictive experience to showcase its product and achieve unparalleled levels of engagement.
Moving beyond a one-size-fits-all social strategy.
By nature, social media sites are, well…social. That means that people use them for very personal and emotional reasons. Likewise, brands should have very different strategies for each channel.
Making sense of GDPR: 4 things every marketer should know
Every marketer should be in the process of deciding how to comply with GDPR. To help, we’ve outlined some of the major implications that affect digital marketing programs.
The Amazon effect on healthcare marketing
With a job opening for a HIPAA expert, Amazon might be making its move into the healthcare space. But what exactly does this potential move mean for healthcare, and specifically hospital marketers?