What is a B2B Marketer to do? Adjusting to the new normal of content marketing

With trade shows cancelled, and sales teams challenged with connecting with potential clients, it is time to rethink lead generation and the buyer’s journey. Tune in as we discuss the connection between augmented reality and revenue growth.
Designing a low-friction telehealth experience

Telehealth is no longer a plan on the long term patient experience road map. COVID-19 has changed the way physicians and patients connect. In this podcast episode, Dan and I discuss the implications of this new dynamic, and how marketers can get ahead of the curve.
The New King of Content: Augmented Reality

With trade shows cancelled, sales teams are scrambling to find new ways to engage prospects. Many are finding their answer in augmented reality (AR).
The big telehealth disconnect

When we come out on the other side of COVID-19, the telehealth experience you create today will be the thing that sets you apart.
Digital patient experience is the new normal. Are you ready?

COVID-19 is fundamentally changing the way we work, the way we learn, and the way we care.
5 ways hospitals can generate revenue, fast!

Revenue generation for Healthcare providers has never been a bigger concern than it is today. In this podcast Dan Greenwald and Dave Hallet discuss the most powerful strategies and tactics you can use to supercharge new patient acquisition.
If you’re looking for some revenue “quick wins”, along with strategies that will continue to help your patient base grow, you’ll find some valuable tips you can start using right away.
Uncomplicating Hospital Website Redesign

Listen in as we talk about how you can leverage what Google and Amazon already know, and incorporate it into your website experience. Increase engagement by serving up content which is important to each particular user.
The Google and Amazon Effect for Website Experience

Listen in as we talk about how you can leverage what Google and Amazon already know, and incorporate it into your website experience. Increase engagement by serving up content which is important to each particular user.
Podcast: The Google Amazon Effect

Addictive Marketing Podcast: The Google Amazon Affect
Field Notes: CVS, Walmart, telemedicine, & virtual reality

We’re passionate about harnessing the power of technology and neuroscience to create scalable change in Healthcare. In the process, we come across important stories that embody the kind of change we strive for in our own work. Here are some of our favorite headlines and stories from the past week.