For innovators, mass marketing misses the point
Forget targeting the masses; focus on the influential few.
When habits die hard: 3 brand strategies to shift behavior and transform markets
In this eBook, we delve into the psychology behind our resistance to change and explore actionable strategies for brands that need to shift consumer behavior.
The number one reason most product launches fail
Success and failure in innovation hinge on your ability to help others see themselves in the future you’ve envisioned.
A better recipe for cookies management in healthcare
Our ability to personalize messages and offers is not going away. We just need to be more mindful and strategic about the way we collect and use data.
Under the hood of website personalization
Go under the hood to learn how you can give each website user a unique experience tailored to their needs.
What’s a digital twin and what does it mean for my website privacy policy?
A look at the impact of digital twins and other emerging technologies on consumer privacy and trust. And tips on setting the right ethical foundation.
How one pixel disrupted the healthcare industry
Listen as we discuss the recent news about Facebook tracking pixels with special guest Marc Needham from Combinaut.
COVID Vaccine Ads: The Science Behind What Works
An online study of the effectiveness of TikTok videos encouraging COVID vaccination.
Writing the next chapter of sustainability
Over the past 12 months, I’ve had the privilege to work with individuals who are doing the hard work to move the needle in our climate crisis. I was contracted to help bring their story to life.
HIPAA-compliant website personalization: the risks and rewards
Understand the HIPAA compliance risks associated with personalized marketing.