Patient empowerment in the digital age
There’s uncertainty from healthcare marketers about how to navigate patient data. More specifically, what you can do, what you should do, and how to rectify those choices with the broader goal of patient empowerment and positive health outcomes. The changes in healthcare since many of us started our careers are seismic, but the approach hasn’t changed as much as it should to keep pace.
The best chatbot is worth the wait
A chatbot on your website should be built to serve your target audience and represent your brand. The magic for your website visitors won’t be in the technology (they’re getting used to that) it will be in how the experience is fully personalized to them and your brand.
Will your hospital website survive the next 18 months?
Across industries, companies are on the brink of a second wave of digital transformation, fueled by AI and emerging technologies. But in healthcare, many organizations haven’t even completed their first digital transformation. While other sectors are pushing forward with cutting-edge tools and personalized digital experiences, too many healthcare websites still struggle with the basics of content management, user experience, and accessibility.
How compliance teams think
In the case of navigating digital privacy, it’s important for healthcare marketers to understand how their compliance team thinks. And almost without fail, compliance teams are thinking about three things: Risk, impact and likelihood.
Healthcare marketing: not a zero-sum game
The need for collaboration in healthcare goes beyond medical treatment and research, the digital patient experience and data privacy are now at the forefront of innovation. Creating more industry-wide openness around privacy is the fastest way for us to create better patient experiences.
Leave the chewing gum for some other agency
Buying a pack of gum when you’ve chewed gum a thousand times before is very different from buying something that represents a completely different way of doing things.
Can you spot the innovator?
There is a type of person who sees the things most of us don’t and create the tools rest of us will use. We call them Humble Mavericks.
How to drive sustainable behavior change
Pushing sustainability as a goal is a non-starter. Real behavior change comes from tapping into consumers underlying values.
Imperfect intentions: A path to sustainable behavior change
Driving sustainable behavior change is not about the perfect things we do. It’s about the intentional, often imperfect choices we make.
The innovator’s communication dilemma
Discover the Innovator’s Communication Dilemma and learn how to effectively share innovative ideas to engage your audience and drive successful innovation within established companies.