The use of mobile devices and tablets has skyrocketed in recent years. In 2013, nearly 20% of all media time spent by US adults was on a mobile phone, up from 3.6% in 2010. Mobile phone usage is heavily outpacing that of desktop computers. And that trend is only going to get even more disproportionate over time. (source: http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095)
People are accessing content on their phones more than ever. But if that content is not served up to them the correct way, the user will bail before they even get a chance to read what you have to offer, driving them to the competition. According to a recent study by Google: (source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html)
- 61% of mobile users will quickly abandon a site if it is not responsive.
- 48% said that if a site did not work well on their smartphone, it made them feel like the company didn’t care about their business
So, what does that mean for your hospital? Well, you don’t want to abandon the growing mobile audience. A responsive site can more easily educate future patients and bring more people through your hospital doors.
The good news is that there are a handful of healthcare organizations already launching responsive websites to the delight of their audience.
Here are 11 examples of responsive hospital websites. Go ahead and check them out on your mobile and desktop for the full responsive experience:
(**include screenshots of each**)
http://www.inova.org/
http://childrenshospital.vanderbilt.org/
